We only use pulp certified by the Forest Stewardship Council<sup>®</sup> and support FSC<sup>®</sup> in their work to increase adoption of FSC products. These standards ensure that we are protecting wildlife and contributing to thriving local communities.

Puffs Pals Sasha and Jordan sitting under a tree

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Protect

For every tree used,
at least two are regrown.

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Grow

We are partnering with conservation 
organizations to help restore forests 
and protect wildlife.

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Restore

A poster of a forest that outlines the ways Puffs is committed to helping communities, wildlife and forests thrive. That's why:

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Sustainability

<h2 class="goBeyondTitle">Go Beyond</h2>
<h3 class="goBeyondSubTitle">puffs' Sustainability Promise</h3>
<p class="goBeyondText">When you use puffs tissues, you are making a responsible choice.
Puffs is certified by Forest Stewardship Council© (FSC©) and Preferred by Nature, and made of material from well-managed, FSC-certified forests and other controlled sources. And, for every tree we use, at least one is regrown. We are committed to go beyond what it takes Puffs to create collective solutions that have a greater impact on people, forests and the world.</p>

<h2 class="forestsTitle">Forests</h2>
<h3 class="forestsSubTitle">Go beyond to restore, grow and protect forests globally</h3>

<ul class="forestsSection">
  <li>
    <h2>Restore</h2>
    <p>Help the Arbor Day Foundation reach its tree planting goals, including planting two million trees via the California Wildlife Restoration Project</p>
  </li>
  <li>
    <h2>Grow</h2>
    <p>Work with experts to increase the number of forests acres that are FSC© certified in the U.S. and Canada </p>
  </li>
  <li>
    <h2>Protect</h2>
    <p>Train private forest owners on the value of certification </p>
  </li>
</ul>  

<h2 class="familyTitle">Your Family</h2>
<h3 class="familySubTitle">Go beyond to help make sustainable solutions easier for families</h3>

<ul class="familySection">
  <li>
    <h2>Invest in fiber innovation</h2>
    <p>We are investing a total of $20 million dollars by 2025 to accelerate our research into alternative fiber approaches.</p>
  </li>
  <li>
    <h2>Use recycled fiber</h2>
    <p>We will use 100% recycled fiber in our fiber-based packaging by 2025.</p>
  </li>
  <li>
    <h2>Raise awareness of certified products</h2>
    <p>We are using our social channels and packaging to raise awareness of buying forest certified products.</p>
  </li>
</ul>  

<h2 class="greaterTitle">The Greater World</h2>
<h3 class="greaterSubTitle">Go beyond to deliver a greater impact to people, communities and the planet</h3>

<ul class="greaterWorldSection">
  <li>
    <h2>Reduce manufacturing footprint</h2>
    <p><strong>By 2030:</strong></p>
    <p>All of our purchased electricity will be renewable</p>
    <p>Reduce our greenhouse gas emissions by 50%</p>
    <p>Decrease our water use by 35% per unit of production</p>
  </li>
  <li>
    <h2>Support U.S. economic development</h2>
    <p>All Puffs products are made in the U.S.</p>
    <p>Along with Charmin and Bounty, we help support a network over 3,500 American jobs</p>
  </li>
  <li>
    <h2>Invest in local community recycling</h2>
    <p>Help communities increase recycling recovery and use</p>
    <p>Partner with the Beyond 34 coalition to improve recycling rates in the U.S.</p>
  </li>
</ul>

<h2 class="learnHowToTitle">Together, we can </h2>
<h3 class="learnHowToSubTitle">Go Beyond</h3>
<p class="learnHowToText">Learn how at Puffs.com/sustainability</p>


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Sustainability Page

Learn what sustainability means to Puffs and P&G and why should you chose Puffs. We are about making everyday life better for people and their families.

Sustainability Through Innovation and Action | Puffs

We are committed to helping keep <br>
forests as forests. That’s why we:

Sustainability Content

Puffs Sustainability Promise

Watch how Puffs, Bounty and Charmin set about to achieve environmental sustainability in paper making