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Puffs History

Read all about our history of softness.

Read all about our history of softness.

Puffs Past to Present

1950s

1958 — Procter & Gamble bought the Charmin Paper Company.

1960s

1960 — Introduced Puffs Basic Facial Tissues , which replaced Charmin® Facial Tissues. The brand won’t be nationally available until the early 1980s.

1968 — Introduced Puffs Prints (printed tissues).

1970s

1972 — Posh Puffs are introduced in their highly decorative, cube-shaped boxes (a first!), in distinctive colors such as “beautiful blueberry”, “sumptuous strawberry”, “luxurious lemon”, and “lavish lime”. Did you know, the original name was “Forbidden Fruit from Puffs”. Thankfully an employee recommended a change to ‘Posh Puffs’ after he thumbed through the dictionary looking for something alliterative. Although packaging still carried the forbidden fruit theme.

1975 — New floral and decorator boxes are introduced as aesthetics of the packaging are recognized as consumer needs.

1977 — Introduced an upright Cube package size.

1980s

1987 — United States national introduction of Puffs Plus with Lotion.

1988 — Puffs Facial Tissue expanded into the Northeast United States.

1989 — Puffs Plus with Aloe are introduced, bringing relief to sore noses everywhere.

1990s

1990 — Puffs Facial Tissues became available across the entire United States. Puffs Free were also introduced.

1991 — Puffs Extra Strength expanded nationally across the United States.

1993 — Introduced Puffs Large Count packs in the United States (two or more boxes wrapped together); Puffs To Go travel packs introduced in the United States.

1996 — Puffs Plus with Aloe and Vitamin E expands nationally in the United States.

1997 — Puffs Designs Cube launched nationally in the United States.

1998 — Puffs Plus improved to thicker tissues.

1999 — Puffs launched in Canada and introduced new designer boxes.

2000s