Puffs Sustainability Through Innovation and Action


At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act. 

We Share Concerns About Protecting Forests

At Puffs, we consistently incorporate sustainability into our way of doing business every day. We see it as our responsibility, and want to ensure no one has to choose between the products they use and enjoy today and what they hope to preserve for tomorrow.

Healthy and sustainable forests, including the Canadian Boreal Forest, are important to everyone—including P&G and the team at Puffs. We are continually assessing our approach to ensure sustainable forestry within our supply chain, including the Boreal, continue to operate at the highest and most efficient levels possible.

We’re providing the information below to help answer questions you may have about how we make the products you prefer and we encourage you to ask questions.

Does Our Paper Come From Healthy Forests?

At Puffs, we have always been committed to ensuring responsible forestry practices are followed. Healthy and sustainable forests are important to everyone at P&G and Puffs.

FSC logo• Puffs is made of material from well-managed, FSC®-certified forests and other controlled sources. Puffs uses wood fiber that is Forest Stewardship Council™certified. FSC® is considered the preferred industry certifier and is a leading expert on why forests matter. FSC® helps take care of forests for future generations. You can find the FSC® label on our product packaging. The rest of our fiber supply is also 3rd party certified with responsible forestry certification systems.

• 100% of the pulp (material prepared by separating cellulose fibers from wood) used to make our paper is certified by recognized organizations to ensure we only use responsibly managed sources.

• For every tree we use, at least one is re-grown. 100% of the paper in Puffs comes from responsibly managed forests.

• Wood is always legally harvested and local legal requirements are met.

• Our supply chain does not contain conflict timber. Conflict timber is a term used to describe timber that is produced and sold to finance armed conflict.

• Our suppliers uphold the same principles P&G supports and are 3rd-party certified with annual audits.

• We do not participate in any deforestation practices. Deforestation implies the permanent destruction of forests.

• We use fibers from a variety of sources in North America and other regions, including fast-growing trees, like Eucalyptus, which helps quickly and sustainably replenish supply.

Help Us Recycle More:

• More than 95% of Puffs paperboard packaging is made of recycled fiber and 84% are made of post-consumer recycled fiber. This means that it has been recycled after someone has used it.

• All Puffs cartons, except for Puffs plus Lotion and Puffs plus Lotion with the scent of Vicks, are recyclable. The Puffs plus Lotion cartons contain an additional treatment, due to the lotion in the product, that makes them non-recyclable in current recycling streams. The outer plastic wrap is recyclable per the recycling designation on the wrapper, where facilities exist.

• Post-consumer products are made by using recycled material collected after consumer use to create an entirely new product, giving the material a second life. Recycled fibers come from materials captured and reused during the manufacturing.

While all of our wood fiber comes from responsibly managed forests where every tree used is regrown, we continue to work with partners to find ways to further reduce our impact.

What Have We Accomplished So Far?

We are far from finished. We can certainly do more to improve the sustainability of our products. We also recognize that we do not have all the answers and need to continue to work with our partners to find innovative solutions. However, we remain committed to drive progress in responsible forest management by pursuing rigorous forestry practices within the company but also by increasing the supply and demand of FSC® certified products through various initiatives, which benefits the broader industry.

P&G has continued to support its existing smallholder efforts such as the Four States Timberland Owners Association. Additionally, the company has expanded on those efforts to directly support the adoption of FSC® forest certification among non- industrial woodland owners.

One such effort is the collaboration with FSC® United States to enable Group Certification to reduce costs and barriers to adoption of FSC® forest certification. One tangible outcome that will have a lasting impact is a new group certification handbook published by FSC® US with support provided by our team. The handbook is designed to equip group managers with ways to develop outreach materials that can help articulate the value of FSC® group certification for non-industrial woodland owners.

Through our collaboration with Domtar (one of the largest manufacturers of pulp in the world) and FSC®, forestlands committed to FSC® certification have increased from 100,000 acres to over 500,000 acres.

We also helped launch the Carolinas Working Forest Conservation Collaborative to engage directly with family woodland owners in the US Coastal Carolinas Plain to support sustainable forestry, conservation of bottomland hardwood forests, the enhancement of habitat for at-risk species, and forest certification.

We’re proud of what we have achieved so far:
• Ethical Supply Chain award 2018, presented by the Supply Chain Excellence Award
• Sustainability Leadership award and Sustainability Initiative of the Year award 2018, presented by the Business Intelligence Group
Friend of the Forest award 2018, presented the Arbor Day Foundation

Did You Know?

• Puffs softness provides comfort to your nose, but you can also use less and reduce waste because of its strength. Each sheet of Puffs Ultra Soft and Strong and Puffs Plus Lotion protects your skin and is 3X stronger than the leading bargain brand.
• 100% of Puffs products are made in America, directly supporting thousands of employees and their families.

Puffs Infographic