Making Our Products Sustainably

At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act. 

Puffs Sustainability

Did You Know?


• Puffs softness provides comfort to your nose, but you can also use less and reduce waste because of its strength. Each sheet of Puffs Ultra Soft and Strong and Puffs Plus Lotion protects your skin and is 3X stronger than the leading bargain brand.

100% of Puffs products are made in America, directly supporting thousands of employees and their families.

• In 2014, we donated more than $200,000 of Puffs products to communities in need.


• The Forest Stewardship Council™, FSC™, is a leading expert on why forests matter and helps companies make sure products come from well-managed forests.

• 100% of the pulp used to make our paper is certified by recognized organizations to ensure we only use responsibly managed sources.

• For every tree we use, at least one is re-grown. 100% of the paper in Charmin comes from responsibly managed forests.

• We do not participate in any deforestation practices.

• We use paper from fast-growing trees, like Eucalyptus, which helps quickly and sustainably replenish supply.

• You can learn more about how P&G is working to keep forests healthy here.


• The more you recycle, the more recycled materials are available to use in manufacturing our products.

• More than 95% of Puffs packaging is made of recycled fiber and 84% is made of post-consumer recycled fiber.

• All of Puffs’ boxes are recyclable in your paper recycling and most of the outer plastic wrap is recyclable. Check with your municipality for specific regulations on plastic recoiling.

• Post-consumer products are made by using recycled material collected after consumer use to create an entirely new product, giving the material a second life. Recycled fibers come from materials captured and reused during the manufacturing.

We work with many leading environmental nonprofits and groups to bring you our most sustainably superior product possible. These groups include:


As a participant in World Wildlife Fund®'s Global Forest & Trade Network-North America program, Procter & Gamble is working with WWF to ensure the fiber utilized to make its products does not cause deforestation or forest degradation. One of the ways it is doing so is through its commitment to buying Forest Stewardship Council certified fiber.


The Forest Stewardship Council (FSC) is an independent, non-governmental, non-profit organization that promotes responsible management of the world’s forests


The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior

Link to Frequently Asked Questions.

To learn more about our commitment to Sustainability click here.